Tired of slow results?

A strategic and pragmatic consultancy specializing in growth acceleration

I am often asked about the business model behind my practice, a global boutique since 2003. I work with senior marketing and sales leaders to accelerate commercial strategies, actions and results. My clients say that I am a trusted partner who unfailingly catalyzes thinking, energy, and actions that make them and their teams successful.


Ideatree’s pragmatic growth consulting services are focused on accelerating commercial strategies, actions and results:
  • Creation and facilitation of stratplans, growth plans and marketing plans
  • Growth acceleration and commercial effectiveness programs
  • Facilitating and embedding exponential thinking and digital technologies to drive growth in life sciences
My transformative high impact Executive Accelerator Workshops are applied to progress and permanently solve business issues in a single high impact session. I have facilitated them for senior management teams across Europe, Asia and the US.

Executive Accelerator Workshops deliver team and business impact and results reliably and every time, as documented by countless testimonials from satisfied clients.

In my work I am introduced to many companies who provide potential solution opportunities for my clients’ needs. Where I see a compelling fit, I seek to provide more value by:
  • Connecting companies with common business interests, complementary technologies, or services
  • Orchestrating introductions for joint business opportunities
  • Facilitating any resulting sales journey to completion


I work internationally with senior leaders in Life Sciences, Consumer Healthcare and CPG to help create, facilitate and execute growth initiatives. I use tools such as immersive workshops, key notes, coaching and deep dives to illuminate growth, marketing and commercial effectiveness, technology and the future of health.

alcon astrazeneca biocartis chiesi danone elekta fresenius-medical-care gedeon-richter medtronic merck novartis sanofi takeda teva
Anna stands out as a particularly bright, high energy marketer with strong analytical and creative thinking skills and an impressive track record.
We are a tough bunch to corral but you did it with great aplomb!
With Anna's help, the project delivered great results, but making the team work as a high performing team was truly astonishing.
I was thrilled to see the group aligned, enthused and productive. I had no idea we could achieve so much in just one day.
Anna is highly client focused and really wants to know what you want and adapt and deliver to best serve your goals.
Anna brings real clarity of thought, creative yet simple. She is a consummate professional. She drives you through to results!
Anna makes change and growth possible and achievable for people.
Applause to this great workshop. Thank you for your guidance and support in ensuring that our thinking is crystal clear.


Global marketer in CPG and Life Sciences, Ex-PepsiCo and Novartis, I am a marketing strategist, enthusiastic problem solver and a doer.

I have a strong, international track record in creating and facilitating customer-centric marketing strategy to drive brand value and growth. Increasingly I am focused on technology-enabled customer experience and the disruptive effect of technology on healthcare, brands and B2B/B2C sales practices in life sciences and CPG. I am involved with several startups in addition to my work with corporate clients. Multi- lingual, with vast international experience, I work globally.

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